After exiting the van I notice there's a graveyard just down the way. It's strange, many, many people are milling around the gravestones. Could it be it's a dangerous business making ice cream? Is this an employee graveyard? I suppose one could freeze or suffocate to death trapped in an ice cream cooler. And it's possible to crack one's head wide open slipping in a puddle of melted ice cream. And I could believe a worker could die from a heart attack as a result of an out of control weight problem, caused by working in quality control as an ice cream taste tester. The list goes on and on. But as I approach the graveyard, all theories are thrown out the window, this graveyard is the Ben & Jerry's Flavor Graveyard.
The graveyard is packed with gravestones. As I make my way from one plot to the next I wonder why is there so much flavor carnage? I suppose there's a certain element of risk when rolling out new flavors to the masses. The masses aren't always predictable despite one's best efforts. So how do they devise their new flavors? I'm not sure, but I am hoping the factory tour will shed some light on that. But first things first, I have come to pay my respects to the dearly departed flavors.
It's sad to see grave upon grave of failed flavors.
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